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Benefits of Mobile Apps for Business
Benefits of Mobile Apps for Business
What Is ERP Enterprise Resource Planning (ERP) Part II
What Is ERP (Enterprise Resource Planning)? Part II
5 Simple Ways To Prepare Your Small Business For Online Growth
5 Simple Ways To Prepare Your Small Business For Online Growth
Benefits of Mobile Apps for Business
Business
– August 15, 2022

Even though people still access the internet from a desktop computer, mobile applications have become the go-to tool for information access over the internet. This is because mobile phones are easy to carry around as compared to computers. Having an application is one of the best ways to provide value to your clients and this, in turn, increases revenue.

The purpose of starting a business is to make profits and this means using the available means necessary to realize it. Developing a website is one of the ways but there is a downside to it as it needs to be accessed using a browser by typing sometimes lengthy URLs. Having something that is constantly in the palm of a customer is the best and easy option. This is why businesses are continually innovating around mobile applications because they are readily available for the customer with a simple tap of an icon. Having a mobile app offers benefits such as;

  • Direct message communication
  • Lessen buyer journey
  • Build a strong brand value
  • Cost-effective
  • Personalized experience

Direct Message Communication

This allows direct communication between potential customers and your business. Online buyers in most cases need assistance to complete a purchase. This may be due to unfamiliarity with the technology or they may need more information about a particular product before buying. In-app direct messaging makes it easy for them to contact someone while buying to enable them to get answers without leaving the app.

Lessen Buyer Journey

Gone are the days when a customer had to visit a shop when they wanted to purchase something. Due to the increasing use of technology, they were then able to choose what they wanted to buy by simply finding a computer. The best part of mobile apps is that you can now take this evolution a step further by making it easy for them to buy from wherever they are. Mobile apps are generally faster and readily available. And there is no more need for them to come to your shop or even go to your website because they only need to open the app to access what you are offering.

Build a Strong Brand Value

To help drive sales at your business, ensure that you provide a positive in-app experience. Having an app puts your company or industry in the same category as the larger businesses and it provides more brand visibility as customers can easily engage with your brand in more ways.

Cost-effective

The moment a customer downloads your app, you don’t need to pay anything to get in front of them. This is because you can easily send them to push notifications, offers, or messages promoting your business as often as necessary at no extra cost. You can compare this to advertising or billboards and see what works best for your business.

Personalized Experience

An app provides a personalized experience for customers. You can set notifications using geolocation technology to ensure a client receives a notification when they are close to your business. You can create client segments and tag each client depending on these segments to provide more relevant content. This means that a customer can only receive offers on products they have bought before or are interested in without sending out generic information that may turn out to be disturbing.

Conclusion

Whereas I have highlighted the most important benefits of an app to a business, it is worth noting that there are other benefits such as increasing brand engagement, ownership of data, creating a direct and constant marketing channel and customer loyalty, having a competitive edge in your niche and having more control of your business while having the opportunity to provide unique features and services.

While looking for ways to improve your business processes and boost profits, a mobile app may just be what’s missing. In today’s world, online traffic is dominated by mobile devices, and getting an app for your business will put you in the best position to take advantage of this trend. There is an assumption that mobile applications are expensive to build but this is not always the case. At Pahappa, we work with you throughout the development process while guiding you to come up with an app that suits your needs. Our team is always on standby to help you achieve your vision.

What Is ERP Enterprise Resource Planning (ERP) Part II
Business
– August 12, 2022

In the first part, we looked at what an ERP system is. In this article, we shall expound on what an ERP is and how it works.

Growing businesses and organizations reach a point where spreadsheets no longer meet their growing needs. This is where Enterprise resource planning (ERP) software comes in handy. It helps collect and organize key company information and assists businesses in maintaining lean, effective operations even as the organization keeps expanding.

The majority of company professionals are familiar with the term “ERP,” but may not fully understand the benefits and value that these systems can offer their teams. In this article we’ll go over everything there is to know about Enterprise Resource Planning (ERP), including how it works, what it can do for your business, and much more.

At its core, Enterprise Resource Planning is a software solution used by growing businesses and organizations to help automate business processes. It provides internal controls and insights from a centralized database that gathers inputs from several departments including sales, marketing, human resources (HR), supply chain management, accounting, and manufacturing.

Every business and organization struggles when the information needed to carry out business processes and decision-making is spread out and siloed across disparate and disconnected systems. The work conducted within organizations involves many stakeholders in different departments with varied responsibilities.

These disparate information sources make it very challenging to keep everyone on the same page and hinder collaboration and efficiency, especially as an organization grows.

An ERP system helps aggregate information into a centralized database to give managers and staff members cross-departmental visibility. It gets rid of the issues that arise from conflicting data sources and empowers teams to find ways of optimizing processes, analyze various business scenarios, and provide significant efficiency. This efficiency translates to costs savings, and more productive employees given they spend less time looking for needed information.

ERP systems are a critical tool for businesses of all sizes, across all industries, and have great value when tailored to the needs of an individual business. Put simply, an ERP solution helps unify technology, core business processes, and people across an organization.

The Enterprise Resource Planning system is a category of business software and is made up of various modules, each of which addresses a specific business function. It is not a standalone application. Products-based businesses, for instance, frequently contain modules for accounting, inventory and order management, customer relationship management (CRM), and manufacturing if they assemble or manufacture goods. Professional service businesses may have human resources, accounting, project management, and CRM modules.

Each module pulls from disparate information centers and feeds information into the central database. This is a key function of an ERP system. This central information repository offers visibility into all departments. This allows leaders to compare and evaluate business performance. Through this shared repository, managers can assess and understand the full impact of decisions. Additionally, an ERP helps organizations enhance business intelligence, streamline internal controls, and optimize process automation.

How does an ERP system Work?
ERP systems authorize users throughout the company to have immediate access to data entered by one department. This makes it easier to maintain alignment and keep everyone on the same page. Consider a small food distribution company with several locations that frequently shares staff and stock between them. Data on sales, quality control, and employees from the various sites, is sent into the ERP system and structured to show which location it originated from.

Real-time data is then integrated into business processes and workflows across departments. With this data, operations can ensure that personnel levels in certain locations align with store traffic patterns, while leaders can determine whether one location is much more efficient at preventing spoilage compared to a sibling store.
ERP systems are most valuable when an organization has modules for all key business functions and provides prompt and accurate data.

Why is ERP important for businesses?
ERP systems are now a standard solution for businesses looking to allocate resources effectively. They can assist managers and leaders allocate people and financial resources or optimizing business processes without compromising on quality or performance.

When it comes to planning and coordination, an ERP is also vital. Employees have detailed visibility into customer orders, supplier purchase orders, inventory on hand, and anticipated future demand. They can make adjustments if necessary. ERP software also enhances communication and collaboration allowing employees and teams to check on the state of other departments to inform their own decisions.
An ERP system can make a significant difference for businesses by offering a variety of reports and analytics. As a complete source of data, an ERP can transform a massive amount of data into charts and graphs that explain trends and assist in modeling potential outcomes. It is an invaluable tool for businesses and organizations.

Key takeaways
• ERP is important business software that collects information from several departments into a single database, allowing leaders to track the company’s health using a single source of truth.
• ERP systems integrate critical business functions like human resources, sales and marketing, inventory and order management, customer communication, finance, manufacturing, customer communication, and project management. Detailed analytics and reporting on each department is a key component of ERP systems
• ERP can lead to significant time and money savings by giving company-wide visibility that highlights ineffective manual processes and highlights the potential for growth.

For more insights on ERP solutions Contact Us.

5 Simple Ways To Prepare Your Small Business For Online Growth
Business
– August 10, 2022

Businesses are continuously looking for ways to grow and provide more value to customers. As your business expands, look out for opportunities to expand your reach to better cater to your customers’ growing needs.

Here are some tips to prepare for growth in your small business.

1. Plan for brand growth

Getting your business ready for growth begins with branding. A brand is how your customers perceive your company based on your messaging, visual identity, packaging, design, and content. Your brand can establish a deep and enduring relationship with your customers by creating meaningful and lasting connections with consumers.

Preparing for your growth means understanding your competitive advantage, and doubling down on your unique selling proposition. This helps to communicate your value to your target audience.

2. Expand your online presence.

For many consumers, online and mobile shopping is progressively becoming the preferred way of purchasing goods and services. Consider expanding your company’s digital footprint to expose your brand to a rapidly growing number of online shoppers.

If you have a physical brick-and-mortar store, create an online store to extend and maximize your reach online. By building a website and adding it to a listing website, you can increase your lead opportunities.

3. Improve your current website

Your website has the potential to generate new business opportunities. Put your best foot forward by ensuring that your website is “dressed to impress”. This helps give a good first impression of your brand.

Your website should also:

Provide a smooth user experience
Responsive and mobile-first
Use original and creative content to tell your brand’s story

4. Revamp your digital marketing strategy.

In the post-pandemic era, social media, Google, and search engine optimization (SEO) are essential components of any company’s growth plan. While SEO is more crucial than ever, it is not only a must but a bare minimum for success. Get creative with your digital marketing plan and look into other online sales channels for growth opportunities.

5. Engage your old customers

Businesses often have a list of hundreds of old clients and prospects with whom they are no longer in contact. If you find yourself in a similar category, create a marketing campaign that caters to this audience. You have a good chance of converting some of them into clients if you had previously made them aware of your brand.

Final thoughts

Building and growing a business is a time-staking process filled with highs and lows. Patience is a very important practice throughout your journey. At Pahappa we help businesses of all sizes grow and take their organizations to the next level. Have any questions? Feel free to contact us. We’d love to hear from you!

How To Design A Professional Website For Your Company
Business
– August 8, 2022

Think of a company’s assistant or a business development executive that a company hires to work twenty-four hours a day and seven days a week with the sole aim of promoting a brand rather than focusing on its products and sub-products, this is essentially what a corporate website is about. 

There is a wide variety of reasons to build a corporate website and by the time you found this article, you already had your reasons for building a company website. To make your website stand out, set clear goals, determine your target audience, and break down how you want your pages organized. You need to come up with the pages you want to have on your website. A typical corporate website will have most of these pages; 

  • Home
  • About Us
  • Brands / Affiliates
  • Service Information
  • Portfolio
  • Gallery
  • Case Studies
  • FAQs
  • News
  • Upcoming Events
  • Testimonials

Now that you are aware of what a corporate website is and the pages to consider creating, you are now perhaps wondering what makes an excellent corporate website. To put it briefly, there are several elements and key features that such a site should possess. 

Firstly, it should possess a clean and professional-looking user interface. Website visitors judge a business’ website within a few seconds after landing on it. You must make sure they can like what they see immediately. Provide clean and clear navigation pathways to make it easy for them to find what they want in a couple of seconds. Ensure the site is clean and clutter-free using a classic style or a modern graphic design. Most importantly consider having carefully organized content. This is a company website and the content on it is as important as its design. This is the opportunity you have to tell the company story to the audience and how you want them to perceive you. It is better to write your content professionally but conversational and engaging. 

Secondly, the website should focus on educating instead of selling. One of the main aims of a website is to educate. It’s the reason why they have the “About Us”, “Portfolio”, and “News and Events” pages. This sounds contrary to websites that focus on selling products or attracting clients. Most often than not, visitors are on your website to find information, not to purchase something. They want to learn more about your company perhaps one they can work with or invest in. Consider making your site even more informative by including videos that have How-Tos, Podcasts, and blogs that will keep visitors engaged. Include all the information about your company such as all its different offices aside from their physical address. Consider adding photos of those physical offices, contacts, and email addresses. It’s also good practice to tag their locations on Google Maps to simplify navigation. This is very important especially if you work in the service industry. 

Lastly, you should easily allow people to explore the possibilities of investing in your company by providing all the necessary financial information on your website especially if you are open to investments. The financial reports should be available to those who need to check their investments for transparency.

Don’t make people think you are a faceless money-making machine even though you are a corporation. Showcase the people who help run the company. You may not list all employees but at least show those holding key positions within the company. Your audience is interested in knowing the people making a difference in the business. This will make your company appear more human to learn about and what it stands for. It also gives your employees a sense of belonging to the company. Since every company is dynamic and is subject to change with the current times, don’t forget to add a career and internship page to attract new talent to the organization. This is entirely up to the human resource team to determine how they want to filter applicants to make the vetting process easy. 

In conclusion, there are many design ideas you can come up with to make your corporate website stand out and the purpose of this article was to give you a starting point. The developers of a website can also go an extra mile to link your website to an external site that provides an aptitude test that a potential applicant could compete and pass to proceed to simplify recruitment. As a software company with vast experience in website and system development, we can help you come up with a style that is consistent for your website, make sure that your website pages are responsive on all devices, and monitor your website once it’s deployed online so that you can focus on the essential parts of your business.