In our previous articles, we discussed the features of a good app and also dived deep into how you can use a mobile app to improve your brand identity.
Unlike the more traditional media outlets namely; television, radio, and even computers, many Ugandans have their smartphone in their pocket wherever they go. This indicates that they are always with their phone and building an engaging app means that they can access your business in the palm of their hands. Mobile apps provide benefits in different aspects of all industries, making them one of the most versatile tools in any business’ arsenal.
Regardless of the size of your business, you can be competitive in today’s market without the need to invest enormously in advertisement. This is because you can easily leverage the power of mobile apps. After all, mobile phones have become relatively cheap. But, to stay competitive, you need to build a mobile app that can easily attract new customers and retain them and the old ones. If you are still not sure, just remember that every time someone sees your app’s icon on their phone, it always reminds them of your brand identity. Now, isn’t this the kind of continuous marketing you need for your business?
So how do you strike a balance to ensure that your current customers stay while attracting new ones?
To help you get started, ensure that your app is easily accessible. They should be able to easily interact with your business without the need of leaving the app. Be it purchasing a product, participating in a survey or even offering feedback. Build your app with both online and offline capabilities to ease access.
Secondly, offer functionalities that are aimed at solving a problem and providing value. It is dangerous for a reputable enterprise to build a mobile app that does not reflect its value. The customer should know why they need to download your app in the first place. Solving a problem will provide value for your application and this will in turn put your business in an advantageous position. All these go hand in hand with accessibility discussed earlier.
Lastly, think about the customer and help them save time. It is important to study what your customers want. Think about what they need, be it a utility or a feature that will attract them to your app. Think about something that the market is not offering. This selfless effort of putting somebody else’s needs first will surely enable you to attract more customers. While at it, always ensure that simplicity and efficiency are the core of your innovation. You don’t want to end up with so many uninstalls. Trust me, those statistics are not nice to look at. A good user experience will encourage users to keep using your mobile app and/or even recommend it to others. This is the best form of advertisement you can ever get. Many of us will most certainly try out a product or service recommended to us by someone we know rather than randomly stumbling upon them.
Whatever your choice, don’t hesitate to reach out to us at Pahappa. We have a team of in-house developers that consists of specialists in all aspects of mobile app and custom system development. Let’s attract those new customers together and retain them. Just connect with us.
Copyright © 2024 Pahappa. All rights reserved.