9 Useful Persuasion Techniques to Improve Sales

9 Useful Persuasion Techniques to Improve Sales
– December 10, 2022

Sales is all about persuasion. You have to convince potential customers of the value of your product or service. But how do you do that? There are a number of persuasion techniques that you can use to improve your sales. In this blog post, we will explore 9 of them. From building rapport to using social proof, these techniques will help you close more deals and boost your sales numbers.

1. Door-in-the-face technique

The door-in-the-face technique is a persuasive tactic whereby a salesperson makes an initial, unreasonable request of a prospective customer, followed by a second, more reasonable request. The rationale behind this approach is that the customer will be more likely to agree to the second request because it appears more reasonable in comparison to the first.

This technique can be used in a number of different ways, but typically involves three steps:

1. The salesperson makes an initial, unreasonable request.

2. The prospective customer rejects the request.

3. The salesperson then makes a second, more reasonable request.

The key to making this technique work is to ensure that the second request is indeed more reasonable than the first. If not, then the customer is likely to see through the tactic and could end up feeling angry or insulted.

When used correctly, however, the door-in-the-face technique can be an effective way to persuade someone to say yes to your proposal.

2. Foot-in-the-door technique

The foot-in-the-door technique is a persuasion tactic that involves making a small request first, in order to increase the likelihood of the target individual complying with a bigger request later on.

For example, imagine you’re trying to convince someone to sign up for your email newsletter. You could start by asking them if they’d be willing to provide their email address. If they agree, you’ve got your foot in the door. From there, it would be easier to ask them if they’d like to receive weekly updates about your latest blog posts, product launches, and special offers.

The key to making the foot-in-the-door technique work is to ensure that the initial request is something that the individual is likely to say yes to. It should also be relevant to the ultimate goal — in our example, providing their email address should be directly related to signing up for your email newsletter.

3. Reciprocity

Reciprocity is a fundamental principle of social interaction and one that can be harnessed to improve sales. Put simply, reciprocity is the tendency for people to want to return favors. If you do something nice for someone, they will often feel obliged to return the favor. This is why reciprocity can be such a powerful tool in sales – by doing something nice for a potential customer, you can create a sense of obligation that may lead them to do business with you.

There are a few different ways that you can use reciprocity to improve sales. One is to simply offer a discount or freebie upfront; this creates an immediate sense of obligation on the part of the customer, who will then feel compelled to buy from you in order to repay your kindness. Another approach is to build rapport with potential customers by engaging in small talk and getting to know them; this establishes trust and mutual respect, which can lead the customer to feel more comfortable doing business with you. Finally, you can try offering after-sales service or support; if the customer knows that you’re there for them even after they’ve made a purchase, they’ll be more likely to come back the next time they need something.

Reciprocity is a powerful persuasion technique, but it’s important not to overdo it. If you’re too pushy or obvious about trying to create a sense of obligation, it will backfire.

4. Scarcity

Scarcity is one of the most powerful persuasion techniques. When people feel that something is in short supply, they value it more and are more likely to take action.

You can create a sense of scarcity by highlighting the limited availability of your product or service, or by stressing the urgency of taking action now. For example, you might say that there are only a few units left in stock, or that the special offer ends soon.

People are also more likely to act when they believe that they may miss out on an opportunity. So, if you can create a fear of missing out, you can increase the likelihood that people will take action.

To do this, you can highlight the popularity of your product or service or share stories about other people who have missed out on an opportunity because they didn’t act quickly enough.

5. Authority

It is human nature to want to be in control and feel like we are in charge of our own destiny. This need for control manifests itself in many ways, including how we respond to authority figures.

When we are presented with information from an authoritative source, we are more likely to believe it and take action on it. This is because our brains perceive authority as a credible source of information.

There are many ways to use this natural tendency to your advantage when selling products or services. Here are a few persuasion techniques that you can use to improve sales:

1. Use an authoritative tone when speaking to prospects.

2. Cite statistics and research to back up your claims.

3. Use endorsements from experts or well-known people in your industry.

4. Be confident in your product or service and its ability to deliver results.

6. Consistency

If you want to be successful in sales, you need to be consistent. That means showing up every day and putting in the work. It also means being consistent with your messaging. Your potential customers need to see and hear the same thing from you every time they interact with you.

There are a lot of moving parts to a sales process, so it’s important to have systems and processes in place to keep things running smoothly. Consistency is key to success in sales. By being consistent, you eliminate confusion and uncertainty, which can lead to more sales.

When you’re consistent, your potential customers will begin to trust you. They’ll know that they can count on you to show up and deliver on your promises. Building trust is essential in sales, and consistency is one of the best ways to do it.

7. Liking

If you want to improve your sales, one of the most important persuasion techniques you can use is liking. People are more likely to be persuaded by someone they like, so it’s important to build a rapport with your potential customers. There are a few ways you can do this:

– Smile and make eye contact: This makes you seem more approachable and likable.

– Find common ground: If you can find something in common with the other person, they’ll be more likely to like you.

– Be genuine: Don’t try to fake it – if you genuinely like someone, they’ll be able to tell.

8. Social proof

The best salespeople know that social proof is one of the most powerful persuasion techniques.

In its simplest form, social proof is when we see others doing something, and we assume it must be the right thing to do.

It’s a psychological phenomenon that has been well-studied and used by businesses for decades.

Some common examples of social proof are:

-If a friend recommends a book, we’re more likely to read it.
-If an expert endorses a product, we’re more likely to buy it.

In each case, we’re using the actions of others as evidence to guide our own actions. And it’s an incredibly effective persuasion technique because it taps into our natural desires to conform and fit in.

Businesses can use social proof in many different ways, both online and offline. Some common examples include:

-Customer testimonials on websites and in ads
-Reviews and ratings on websites and apps
-Social media comments and reviews
-Case studies highlighting customer success stories
-Press mentions or awards from respected publications

9. Ego boost

One of the most helpful persuasion techniques you can use to improve sales is to appeal to your prospect’s ego. People love to feel important, so if you can make them feel good about themselves, they’re more likely to do business with you.

There are a few different ways you can go about this. First, you can simply flatter them. Compliment their taste, intelligence, or anything else you think will stroke their ego. Second, you can make them feel like they’re part of an exclusive group. This could be done by offering them a VIP discount or giving them early access to a new product. Lastly, you can give them a sense of importance by asking for their opinion on something or letting them know that you value their input.

If you can make your prospect feel good about themselves, they’ll be more likely to do business with you. So next time you’re trying to close a sale, try using one of these ego-boosting persuasion techniques and see how it goes!


There are a lot of different techniques that you can use to improve your sales skills, but these ten should definitely help you get started. Remember that persuasion is all about understanding what your customer wants and needs, and then using that information to your advantage. If you can do that, you’ll be well on your way to becoming a master salesman.

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