A high number of people look at a business’ online presence before engaging with it further and construction companies are no exception. Hiring a construction firm is a costly endeavor. This means that people are likely to be even more meticulous about their online research. The challenges of developing a construction website are immense, which is precisely the purpose of this article. To help you as a construction company owner come up with the best online version of your company.

To get the most out of your website, you need to find ways to stand out and maximize the impact of your web page. This is important, especially with the landing page aka the home page. It is the first impression a user gets when they visit your site. Here are the top 5 tips to consider while developing your construction website.

1. Choose appropriate web design tools
2. Design an appealing home page
3. Use high-quality content
4. Pay attention to SEO
5. Consider paid online marketing

Choose Appropriate Web Design Tools

To make your page readable, you need to use an appropriate online tool. This is where you find a suitable theme to use. Depending on what you want and your budget, there is always where to begin and the design company you choose will advise you accordingly.

If you choose to use WordPress for developing your website, I highly recommend using the Astra theme because it is very customizable. In addition, you need to use the right plugins to come up with a compelling home page.

Design an Appealing Home Page

Once the necessary tools are ready, you can now begin designing a homepage for your website. The homepage is the first page that people will see when they come to your website. A solid first impression will enable you to build relations with consumers, display your relevant skills, and most importantly open doors for future opportunities.

When designing a homepage, consider including;

• A header or an image that grabs a visitor’s attention immediately
• A headline that shows what your construction company is about
• Include your areas of expertise
• Social media links and clickable phone numbers. It is worth adding a chatbot that enables your visitors to get assistance quickly
• Include testimonials from your past clients to provide confidence to potential new ones

These texts should be bold and in a readable format. The colors you choose should match your logo and brand as people remember 60% more of the things they have visuals on compared to what they read.

Use High-Quality Content

Incorporating quality content is one of the essential aspects of having a website. Just because you are online does not mean all is done. People will respect you for who you are. Ensure that every post serves a purpose. Not everything you think of should be on the website if it does not serve the interest of the business.

Some websites fancy blog posts as such, they constantly post news articles about their activities or their projects while others prefer to post images of projects they have done. Whatever you choose, make sure it is communicating what you stand for.

Always double-check your content before posting. I recommend using Grammarly to make sure you don’t have any typos in your content. This is because people are unlikely to trust a company that has typos on its website. They will most likely think you are sloppy in your work.

Pay Attention to SEO

Over 90% of websites get no traffic because most people don’t bother to click past the first page of search results. They just imagine that all the information they need is on the first page. This means that you need to make sure that your website is ranked among the top websites.

Search engine optimization provides you with the ability to get traffic from search engines. SEO is, to put it simply, a series of manipulations that make up your website. The overall goal of this manipulation is to make your site more appealing to the crawlers that index the web and determine which pages belong at the top of a Search Engine.

Consider Paid Online Marketing

Sometimes you may want to do minimal SEO but also want to appear on top.  This is where paid online marketing comes in. as opposed to SEO, paid online marketing generates paid traffic to your website. Instead of making manipulations to your website to make it appear on top, you simply put money into an ad campaign. This campaign runs until the pre-set budget is exhausted.

However, the downside to paid online marketing is that traffic to your website is short term while with SEO, traffic is long-term. To get started with paid online marketing, Google Ads is the first paid marketing you might want to invest in.

Conclusion

There are many options you can explore to come up with an appealing construction website that will make you stand out. Some tips include marketing within your local audience, integrating into social media, and showcasing your credibility, to mention a few. The goal of this article was to help you get started.

In case you need further assistance and looking for a company to design and develop for you your construction website, don’t hesitate to drop us a line. We have a team of experts who are ready to guide you every step of the way.