In the beginning, websites were only considered as virtual marketing brochures. If you had a business, a website would serve as an indication that you were updated with technology. But as social media began to grow in popularity and digital technology shifted towards mobile communication, the website began to undergo its evolution and became a “Digital Marketing Universe” and this meant that leads generated by inbound traffic could be converted into sales.
This became a game-changer as technology made delivery of things fast and shopping was not an exception. Going to a website, and purchasing a product or service may take longer than expected. But if you have an avid application for a specific business, it’ll probably save clients’ time. Therefore, an app comes up with a quick and user-friendly interface that helps them make a fast purchase.
Throughout the evolution of the website, there have been discussions among SEO professionals on whether mobile responsiveness was enough to stay competitive. Despite its benefits, there have been also problems with having a responsive website design.
First and foremost is download speed. Mobile responsive design takes longer to download thanks to the way it’s built. Some users are required to download useless HTML/CSS codes while for others the pictures are stretched and not re-sized which negatively affects loading time.
The second factor is behavioural. Studies have shown that Internet users who search from a mobile gadget are in a very different place within the sales funnel than those that are searching from a desktop. per ComScore, 70% of mobile searchers can walk into a store and buy after browsing with their phone.
It would seem that for these two factors alone, a mobile responsive website by itself wouldn’t ensure your competitiveness within the search rankings. The repercussions are greater if you have got an e-commerce online business. Your immediate concern is sales conversion which can mean finding an alternative to increase sales.
The best solution would be to own a mobile application for your mobile responsive website. Here are five good reasons why your website needs a mobile app:
- Greater conversion rate
- Build a more competitive brand
- Faster speed
- More accessible
- Preferred by mobile users
Greater Conversion Rate
Having a mobile app gives you an on-the-spot advantage thanks to convenience. A mobile app simplifies the method. If you were within the food business and had a mobile app for delivery service, your customers wouldn’t have to go to your website to place an order. The convenience ends up in higher conversion rates for mobile apps.
Build a More Competitive Brand
A mobile app will improve and strengthen your brand because it comes with built-in features that may allow you to attach your marketing efforts to your target market.
For example, you’ll be able to have a mobile app that contains a built-in feature for quicker access to customer service. If your customer is experiencing problems or issues regarding your product, pproviding him with quicker access to your support team would help build better relations and strengthen existing ones.
As mentioned, it takes more time to download a mobile responsive website. With the mobile app, you only have to download it once and it’ll get on your smartphone.
If you wish to use it, simply click the app icon to launch on your smartphone. Convenience is defined in a variety of ways; speed is unquestionably one of them. If you’ve a mobile responsive-website, having an option for a mobile app addresses the slow download time.
The mobile app may be found on the interface of your smartphone. Anytime you wish to use it, all you would like to try and do is click or tap on the app icon.
The best part is your clients don’t need an Internet connection to access your mobile app. They’ll be able to use the mobile app even when offline. Hence, a mobile app gives greater flexibility and mobility to access your products and services by users.
Preferred By Mobile Users
In a study by ComScore, data showed that mobile users preferred the mobile app over the mobile responsive website.
Mobile users spent a mean time of 94 minutes per day on the mobile app compared to 72 minutes on the web. This is often a major difference from 31% per day.
By building a mobile app in addition to your mobile responsive website, you’re providing a replacement avenue for end-users and prospective customers to find out more about your business.
A mobile app increases visibility and market awareness for your products and services. It also sends a robust message to your market that you simply are updated on the most recent technological advances.
Mobile apps contain great prospects for an eCommerce business increase. It is important to understand that with an app, a client does not need to remember the complicated website URL.
It is more important to have a mobile app developed than to only build a mobile responsive website or a frenzied mobile website. But the investment you’ll make on a mobile app will certainly carry over to your website. It is an investment which will address the problems associated with the mobile responsive website. By having a mobile app, you’ll directly contribute to the mobile user experience of your customer.
Apart from remunerating a mobile site’s downsides, apps provide great usability, approachability, and performance for higher conversion rates.
If you are not sure where to start, Pahappa has developed apps to suit different market needs ranging from ecommerce to organizations as well as for people who offer professional services. In case you want to have a mobile app for your business, don’t hesitate to contact us as we are ready to provide you with solutions that address your needs.
These days, we do almost everything online—and that includes shopping. This is why there’s never been a better time to have an ecommerce website.
If you’re selling anything in this day and age—whether sneakers, dressing, or something in between—you have to get on board the ecommerce website train. An ecommerce site offers you the opportunity to create your brand, connect with more customers, and sell more products.
Web design is a critical step when creating an ecommerce website. Good ecommerce web design is about using the correct colours, fonts, images, words and graphics to convince visitors to purchase a product. The design should attract potential customers, provide great user experience and present your shop within the best light.
Your site should not only look good and feel on-brand, but must also drive your visitors to require action and, in turn buy your products. But how, exactly, does one do that? How does one design the type of ecommerce site that may have products flying off your virtual shelves? Here are some considerations to make.
- Keep it simple
- Prioritize branding
- Think like a site visitor
- Use colour to your advantage
- Create scannable content
Keep It Simple
The most important rule to designing any ecommerce site is to keep it simple so that users don’t get frustrated. When it involves designing an ecommerce website, simple is often better. The more elements you have on a page, the more you turn off buyers. Keep your design clear, clean and simple while keeping the main focus on the sale.
When it involves shopping online, people want to shop for products from already established brands—not faceless ecommerce sites that appear as if a front for trying to steal your VISA card information.
Your branding is like the DNA of your business; it’s who you’re as an organization, what you’re about, and the way you’re different from your competitors—and it plays an enormous part in building your customer base.
If you want to get the most out of your design, take the time to define your brand—and then infuse that branding into your design. If you are not sure of what you brand is, that’s okay. Begin by asking yourself questions like:
- If my brand was an individual, who would it not be?
- If I had to explain my brand in just three words, what would that be?
- What makes my brand unique?
- What will we do better than anyone else in the market?
Once you recognize who you’re, you’ll work it into the branding of your site. It’ll make your brand trustworthy and drive sales.
Think Like a Site Visitor
If you wish your website design to attach together with your audience, you’ve to think like your audience. There are just some things your potential customers want in an ecommerce experience—a site that is easy to navigate, well-designed, and makes the method of shopping easy, straightforward, and hassle-free. And if you wish your ecommerce shop to succeed, you’d better give them those things.
During the planning process, put yourself in your visitor’s shoes. What is the easiest layout to navigate? How are you able to organize your products in a way that makes sense to a user? How are you able to make checkout as simple as possible?
When you take time and think like your customer, you’ll be able to anticipate what they require from your ecommerce store—and then design your site according to those needs.
Use Colour to Your Advantage
Different colours can inspire different feelings, emotions, and actions from people—If you wish your site to convert, you would like to use those colour inspirations to your advantage.
As an example, if you would like people to form an acquisition, make the acquisition button stands out with a bright colour like red. Colour psychology suggests that red inspires feelings of pleasure and fervour, which are driving factors behind spending—and studies show that creating a button red can increase conversions by at least 34%.
Or, if you would like to up your credibility, incorporate blue into your web design. Blue isn’t only a universally loved colour, but it’s also been shown to extend feelings of trust, making it a go-to within the business world.
Create Scannable Content
You can spend days crafting long descriptions for the products on your site, but we’ve got news for you—no one goes to read it.
Research shows that the majority of website visitors only examine 20% of the text on any given online page. Rather than reading word for word, they simply scan the text trying to find key information. If you would like to put your point across (and drive sales within the process), make your content scannable.
Break up your content—whether that’s product descriptions, blog posts, or an “about us” page—into an easy-to-scan format. Keep sentences and paragraphs short, use bolding to indicate key points, and use bulleted lists to highlight important information.
The easier to scan your content, the more likely your audience will absorb your key messaging—and the more likely they’ll be ready to make a purchase.
While it is important to make above considerations, it is also key to understand that visitors need more from you to prove that you are actually what you say you are. It is important to make your site look professional because visitors will be showing their confidential information such as VISA card details while checking out. You need to build trust on the onset so that a buyer does not hesitate while making a purchase.
Whereas this may be a daunting task, at Pahappa we put all these factors into consideration as we design and develop your ecommerce site so that you can focus on the most critical part of your business. We make your website standout from the rest without worrying about which devices your clients will be using to access your website.
If you’re aiming to establish a mobile presence for your business or organization, one amongst the primary considerations that may come to mind is whether or not you would like to have a mobile application for users to download or a mobile website, or perhaps both. Mobile websites and apps can look very similar at first-glance, and determining which is most suited to your needs will rely on variety of things, including target audiences, available budget, intended purpose and required features.
Before you can evaluate the advantages of a mobile website or an app, it’s important to grasp the differences between the two. Both apps and mobile websites are accessed on handheld devices like smartphones and tablets.
As with a regular website, a mobile website is a browser-based way of accessing internet content. Unlike regular websites, it’s designed specifically for mobile devices, and it does not render well on desktop screens. The plain characteristic that distinguishes a mobile website from a typical website is the incontrovertible fact that it’s designed for a smaller handheld display and touch-screen interface. Increasingly, responsive web design is becoming the new standard for websites that don’t seem to be only mobile-friendly, but that may scale to any sized device – from desktop all the way down to tablet and handheld smartphones.
Apps are actual applications that are downloaded and installed on a mobile device, instead of being rendered within a browser. Users visit device-specific portals like Apple’s App Store or Android play store to find them. The app may pull content and data from the net in similar fashion to an internet site, or it could download the content to be viewed offline.
So which one would work for you?
When it involves deciding whether to make a native app or a mobile website, the foremost appropriate choice really depends on your end goals. If you’re developing an interactive game, an app will be your most suitable choice. But if your goal is to supply mobile-friendly content to the widest possible audience, then a mobile website would work for you. In some cases, you may decide to have both, but it’s pretty safe to mention that it’s rare to have an app without a website already in place
A mobile website should be considered your start in developing a mobile web presence, while an app is beneficial for developing an application for a really specific purpose that can’t be effectively accomplished via a browser.
Advantages of a Mobile Website
To evaluate your choice between a mobile website and a mobile app precisely, let’s trot out the advantages of a mobile website while bearing in mind that the largest limitation to a mobile website is that the undeniable fact that it cannot work offline.
Compatibility: A website enhances the user experience across differing kinds of mobile devices. In contrast, a mobile application requires developing a separate version for every software system and device type. Users who own differing types of devices may especially appreciate the advantages of compatibility that responsive websites provide. Besides, they support easy integration with other mobile features like QR codes and text messaging.
Wider Usage: Because a mobile website is accessible across multiple platforms and might easily be shared among users, similarly as search engines, it’s far greater reach capability than a native app.
Support and Maintenance: The investment considerations of app vs website don’t end with the initial launch; properly supporting and maintaining an app (upgrades, testing, compatibility issues and ongoing development) is very important and involved than supporting an internet site over time.
Unlike mobile websites, which you’ll reach via browsers, mobile applications must be downloaded from specific portals like the Google Play Store, App Store, or other markets depending on one’s operating system.
There are about 2 million Apps on the Apple App Store and about 2.9 million Apps available for download on the Google Play Store with an expected revenue generation of $935 billion by the year 2023.
Despite the benefits of mobile websites, mobile apps seem to be far more popular. Before rummaging the importance of mobile apps, let’s first work out when it is sensible to create a mobile app. When it involves specific business needs, there are common scenarios when building an application is the best solution. For example, if you intend on fitting features linked to native device functionality, like GPS, click-to-call, cameras, or scanners, then an application is going to be more practical than a mobile website.
Advantages of a Native Mobile App
Convenience: Analysis shows that applications are more popular than equivalent websites, as they’re more convenient. Mobile apps provide better user experiences, load content faster, and are easier to use. Besides, unlike websites, apps have push notifications. Sharing updates, special features, and reminders within an app increases customer loyalty and retention. Also, the look of mobile apps fits different screen sizes more elegantly than websites.
No Connection Required: If you would like to provide offline access to content or perform functions without a network connection, an app is a smarter choice. This means that information will have to be stored locally and uploaded once a connection is established.
Easy Personalization: If your target users prefer using your app in an exceedingly personalized fashion on an everyday basis like (Facebook or Twitter) then a native app provides an excellent option.
Interactivity: For highly interactive engagements like playing games, an app is probably going to be your most suitable option, at least for the foreseeable future.
As mobile use continues to grow worldwide, the “app or web” question will remain an awfully real consideration for organizations seeking to determine a mobile presence. If your goals are primarily marketing-driven, or if your aim is to deliver content and establish a broad mobile presence that may be easily maintained, shared between users, and located on search engines, then the a mobile-friendly responsive website is considered a more logical choice.
During the infant days of the web, many news organizations tried to copy their print publications directly online without considering how the requirements of digital readers would differ from those reading newspapers. Those days are behind us now.
Although usability issues still exist on publisher sites within the style of sticky Ad overlays, in recent years, news organizations have invested plenty in making their sites user-friendly. To own a good news and media website, the subsequent design elements and approaches below should be considered.
- Efficient long-scrolling pages
- The significance of content hierarchy
- Focus on shareability
Efficient Long-Scrolling Pages
The best employers of long-scrolling web content are news sites. This approach works well for news websites because users tend to deep-scroll through a webpage until they find what captivates their attention or an editorial that interests them, rather than being forced to click around until they find what they need. Deep scrolling offers an immersive experience that encourages content discovery. BBC news website incorporates a nice deep scrolling homepage with such a lot of content to satisfy any reader.
Deep-scrolling pages is an intelligent approach in cases where a website’s focus is content discovery or where a story about something is being told.
The Significance of Content Hierarchy
Have you ever had the experience of visiting a news website and feeling overwhelmed by content competing against one another then you opt to leave the site altogether? Lack of content hierarchy is an element of the rationale for a foul user experience. The eye of the reader must be directed toward important information while taking into consideration the layout of the content that ought to make it easier for a reader to digest information.
This means that the foremost significant consideration to make while designing a news site should be to make sure that content is discoverable. An enormous think about discoverability is whether or not users can interpret the content being delivered to them. Content hierarchy directs the user’s eye and signals where they must focus their attention.
Focus on Shareability
If you have gone to any news website or a blog, I’m certain that you came across social media icons that urge you to share a selected story right at the tail end of it. Publishers make sure that readers can easily share their stories and they do that in an appealing way. They know that the more broadly their content is shared, the more visibility they’re going to have and therefore the more readers they’ll acquire.
Shareability as a way to discoverability could be a fact major news sites know very well. An enormous part of ensuring your content is successful is in helping it get discovered. This is often something anyone who produces content is cognizant of.
Constant updates are what make readers return to a selected website. Take social media, as an example, they’re very sticky because users constantly post new content and updates. Those updates make users feel the necessity to return frequently to seek out what’s new. A user can scroll a social media page for hours without logging out.
Stickiness refers to a website’s ability to urge readers to return more often. A bit like social media sites, a very important aspect to think about while designing a media and news website is stickiness. You ought to make sure that your website always has fresh content throughout the day to enable people to return more frequently. Your design should be around enhancing the stickiness of your website. It’s important to incorporate how way back a story was posted to tell users how old the story is.
Media and news websites are far and away from all the foremost content-heavy websites and it’s a large undertaking to work out how they will be designed for maximum utility on mobile devices. More than 50% of your readers will be accessing your site using mobile handsets so optimizing your news website for mobile devices is a good consideration. Whereas major news providers have apps, apps only serve users who are devoted enough to download them and this suggests that a mobile-optimized website could be a necessity.
The goals of a media or a news site are to present content of top quality in an exceedingly way that is easy and interesting to read and to make it easy for users to search out what they’re curious about. The goals of media and news websites are closely aligned with the goals of most websites no matter the industry.
Designing a media and news website is one of the foremost significant undertakings that emphasizes that a reader’s needs are put first. Failure to contemplate the behaviour of a reader will negatively impact the performance of your website leading to bounce rates thanks to frustrations from readers.
A lot of clients prefer to schedule services through a website instead of calling or stopping by in person because it is more convenient and efficient. For these kinds of clients, the best way to reach them is via an online platform. This is the only way you can keep up with the expectations of your growing customers as a professional service provider. Take Rocket Health, for example, it is a service that empowers you to make use of your mobile device to get quality medical attention without leaving your home by simply contacting them.
As a professional service provider, your goal is to minimize cost and maximize your revenue. Having your own website will free you from so many responsibilities such as answering calls, giving directions and explaining what you do to as many potential clients as possible but that is not what this article is about. If you are still wondering why you need a website, read more here: Why You Need a Website
Thinking about having your own website as a professional service provider can be daunting especially if you don’t know where to begin from. Lucky for you, this article is meant to address that issue. You don’t have to be among the top personalities in town to get started, you don’t need to hire well-qualified staff to develop your website and no need for prior coding skills or knowledge to come up with one although a job advert says, having a knowledge about it is an ‘added advantage.’
If you are a professional service provider looking forward to having your own website, below are decisions to consider on how you can come up with a professional-looking website.
1. Choose your layout
2. Choose the right pages
3. Showcase the Services you offer
4. Create a mobile-friendly website
5. Keep your site up to date
Choose Your Layout
There are two main options when it comes to a website layout design; a classic website and a one-page website. These options are both great and the choice of one entirely depends on your specific needs.
The classic website design is a collection of website pages that are separate from each other. For example, you can have the home page to provide a summary of your services, a blog page that contains all your publications and creation of awareness and a contact page which contains a form that clients can fill and submit in case they want to know more about your services to mention but a few.
A one-page website design on the other hand takes a different approach. All the information on your website is put on one page and the rest of the contents on the website are divided into sections within the page. A user can navigate from one section to another using the menu items on the top bar or scroll through the page. This option provides a stronger design and offer more simplicity for the website.
Choose the Right Pages
Think of all the information you want your clients to know and add it to your website. This is the best place to strategize your content. You would want your customers to access certain information first when they visit your website and placing them in the right places makes all the difference. You can decide how many pages or sections to include on your website since it is your business.
The most important pages to consider are;
Home page: This is people’s first impression of your brand. The most important aspect of a home page is attention grabbing and being the most informative page of all. It should clearly explain what you do, display your logo and company name. Since you offer a professional service, it should have a call-to-action button. This call-to-action button can be ‘Book Now’ or ‘Schedule Now’ to portray urgency for clients to access the services you offer.
Bookings or Schedule Page: You will want to consider adding an online booking or scheduling system that lets client’s book and pay for your services online in order to drive more sales and revenue. This form can be displayed everywhere but this approach may make your website pages congested and may provide a bad user experience to clients who are interested in your services. So, the best way to handle it is to have a separate page that includes all the essential details such as name, pricing and availability in an organized way.
About page: This is the place to share the story of who you are and the services you offer. Your mission, vision, values and goals of your business as well as your achievements. If you work with multiple staff members, this is the best place to showcase your team members. Clients should get a sense of the personality behind your brand. This helps you build deeper connections with them. It turns your one-time customers into loyal ones because they get to know who they are dealing with.
Contact page: If finding your contact information is difficult, visitors may not find it worthwhile to reach out to you concerning the services you offer. For this reason, you need a contact page that contains your email address, phone number and a physical address. It is important to add a contact form so the visitors can easily fill it and submit to you.
Blog page: As a professional service provider, building a community is one of the most important aspects of ensuring that you retain loyal customers as well as get new ones. Publishing information about your services and upcoming events or promotions is your best tool. A blog page will aggregate all these communications into one place which is easy to find on your site. The most important part is that you want to have discussions about the services you offer to take place on your platform so that visitors are able to read though other customers experiences.
Showcase The Services You Offer
Now that you about to put all your contents in one place, don’t forget to showcase your services. The services you offer to your clients. Whether you offer consulting services or you are building a website for a salon, it is best to promote those services to your clients. Promotion is not done in a predefined context. This is where you become creative by optimizing your site so that it can easily be found on the internet. Another route to consider is paying for advertisements or Ads so that your site can be placed on search engines such as Google. Having social media engagement is a good place to promote your website too. Whichever method you choose, make sure it is aimed at driving visitors to your website.
Create Mobile-Friendly Website
Mobile phones contribute to more than 50% of all website traffic and it’s true that most of your visitors are likely going to access your website using a mobile device. This means that making a mobile-friendly website should be your primary goal. You should make sure your website is readable and navigable on a small screen.
Keep Your Site Up To Date
Keeping your site fresh and up-to-date will enable you achieve the best possible results. This implies that you should be able to adapt to the latest trends and remember the blog page we discussed earlier? Yes, those blogs will help you build up authority in your field of expertise, putting you ahead of the competition. An important fact to consider is that by incorporating payment for your services online, you take your business to new heights and increase your revenue over time.
After all that hard work of considering the necessities of having your own website, the last final thing to have in mind is that you should publish your website so that we all get to access it. Therefore, launching your website will bring all the hard work you have gone through into life.
These are basic steps to help you get started on building a professional service website, but there are other considerations that are handled by the designers and developers during development.
At Pahappa, we ensure that your website is suitable for all devices. We follow all the industry best practices to design and develop a website for you. We stay in touch with our clients even after the site has been deployed to enable you to focus on the most essential parts of your service as a professional without worrying about your website.