7 Things To Do Before Building An Online Store

7 Things To Do Before Building An Online Store

So you’ve made the decision to go all-in with your internet store. Now is the time to start creating your online presence. Here’s a checklist to help you get your project begun on the right foot.

1. Create a cost sheet for your online store

Create a cost sheet to estimate how much it will cost to set up your online store. Make a priority list of the key requirements after you’ve identified all of the costs associated with running a profitable online store. Ensure your product pricing allows you to make a profit.

2. Get the help of a financial advisor or accountant

If you are starting a new business, you will need to examine your business and tax compliance.

One of the most common hurdles for new businesses is ensuring that they are business and tax compliant.

For your bookkeeping, look at software solutions. There are a number of free and low-cost solutions available to assist you with automating as many tasks as possible.

3. Set up and organize your product catalog

When it comes to uploading products to sell (this includes photos and product descriptions), having an e-commerce site will require a formalized product catalog, but it will also allow you to spend time thinking about what you want to sell and what assets you’ll need to sell profitably.

4. Select a payment option for your site

Online customers are accustomed to choice, and since you are only a click away from losing a customer, it makes sense to integrate as many options for payment as possible such as:

Online Shoppers are exposed to a variety of options It is important to offer as many payment methods, such as:

  • Mobile money
  • Cash on delivery
  • Credit or debit card
  • QR Code

5. Draft a return policy and warranty

Customers will demand a clear return policy once you start selling online.

A legal expert can assist you in drafting a policy that protects you and your company, you will also require a version that explains your policy to your consumers in simple, straightforward language.

When drafting your policy, consider the following:

  • What costs will be included, and who will bear them?
  • Is your chosen delivery partner willing to accept returns, and what are their terms and conditions?
  • What will your warranty policy be (if applicable)?
  • In what circumstance could a consumer be held liable for these costs/charges?

The goal of your warranty and return policy should be to make your consumers feel secure and important. The greater their trust in you, the more likely they are to buy from you again.

6. Partner with a reputable delivery and shipping company

As a result of the pandemic, small business owners have begun to experiment with new modes of delivering their products to customers. As additional delivery partners enter the market, what was once a costly endeavor has become more affordable.

Conduct research to establish the best delivery partner for you.

In an ideal world, you’d strike a balance between outstanding service and price. Choosing the wrong partner could harm your company’s reputation if the service fails to meet expectations.

7. Research design and brand ideas for your online store

Creating your online business is crucial not just for providing a pleasant client experience, but also for communicating your brand identity and ideas.

Spend some time researching alternative e-commerce stores, particularly those run by small enterprises. Look at the following:

  • Is the site’s layout simple to navigate?
  • Is your site responsive for both laptops and a phone?
  • Are your payment options clear and simple to utilize during the checkout process?

After you’ve established what’s achievable, you may narrow down your list to what you can handle on your own and what you’ll need assistance with.

Work on building a functioning and cost-effective online store, and as your business expands, you may implement additional functionality to improve it.

The next step of the process is choosing professional developers to get your ideas off the ground and start building.

How to Design a Non-Profit Organization Website

How to Design a Non-Profit Organization Website

Non-profit organizations prevail on the strength of their ability to speak their message and build a loyal and committed audience. Creating a non-profit website plays a key role in helping your organization achieve these goals.

Developing an internet site may be a good way to spread the word about your organization. You’ll be able to use it to share information and make persuasive arguments and convince people to participate in your campaigns.

If you are not sure how to begin, we’ll share everything to help you get started on your non-profit website.

  • Clearly define your mission
  • Use the right content to draw in supporters
  • Make a donor-friendly website
  • Simplify volunteer recruitment
  • Integrate visual storytelling
  • Make your website mobile-responsive
  • Connect your site to your social media

Clearly Define Your Mission

You have a mission or goal you’re working to achieve, right? When a supporter finds your website, make sure they find your mission statement easily. Is your organization championing the right to education? Include imagery and testimonials from learners who have benefited from your organization. Are you working to support girls? Make it stand out.

The goal isn’t to win people over or defeat other organizations but to ensure your organization’s brand and identity are obvious to people who could also be coming to your site for the first time.

Use the Right Content to Draw in Supporters

You have about 10 seconds to create an interaction with your supporters once they land on your website, so make it interesting. Encourage them to assist you to create a change.

Make content interactive. You could do this by having a section where site visitors can share their opinion as well as queries in case they want to know about something.

Make a Donor-Friendly Website

Make it easy for your donors to donate from your website because fundraising is often at the core of any non-profit. Always attempt to keep supporters only one click off from your donation form irrespective of where they’re on your website.

Another donor-friendly element to contemplate is the login process. Many organizations are giving donors the choice to make accounts on their websites so supporters can save payment information, easily set up recurring gifts, and many other ways.

Simplify Volunteer Recruitment

If your organization requires many volunteers, think about how volunteering opportunities are integrated into your site. Make it easy for volunteers to apply for opportunities once you make them available. You don’t have to limit volunteer supporters to in-person opportunities only.

In fact, by offering virtual volunteer opportunities, you’ll open up opportunities to people who regularly engage with your cause.

Your team can create targeted actions to offer your supporters engaging digital volunteer opportunities.

Draft petitions or channel your social media calls to action to widen your base. Leverage the power of information in your CRM to assist tailor these opportunities to the interests of your volunteers.

Integrate Visual Storytelling

A picture says a thousand words. As such, you must use imagery to attract supporters and tell the story of your mission. In addition to using images to form your organization’s story, you must build a visually appealing internet site to keep donors engaged.

With that said, images used correctly will have a far stronger impact than words when encouraging people to donate and join your organization.

Make Your Website Mobile-Responsive

These days everyone seems to be always on the go including your supporters. Optimize your non-profit website for mobile accessibility and capture donor interest on any device they choose to use.

To make your website mobile-friendly, you ought to avoid using large photos that need donors to scroll to find particular information.

Proper navigation is a key component of mobile-friendly websites. When viewing websites on mobile phones, especially with smaller screens, there’s limited space for dropdown menus or complex navigation with plenty of content. Simplify your mobile navigation so that only the essential information is obtainable.

Connect Your Site to Your Social Media

Expand reference to your supporters across all major social media channels. From your website, give them easy accessibility to your Twitter, Facebook, LinkedIn, etc to further increase engagement with your content. Integrating your major social media buttons into your website increases engagement and creates awareness.

Conclusion

Developing a website for your non-profit organisation is a crucial step to your organization’s success. Not only is it the place where donors will gravitate to once they want to find out more information about your cause, but it is also a place where supporters will contribute.

Design and optimize your website in a way that appeals to donors and, therefore, maximizes its fundraising potential.

You should follow these guidelines to make your website stand out from the crowd and win over potential donors, supporters or even volunteers. In addition, there are also some other factors that you may consider as well and at Pahappa, we will help you design and develop your website according to your needs as well as incorporate best design practices for your website.

8 Components For a Successful Online Store.

8 Components For a Successful Online Store.

Succeeding in e-commerce is dependent on a number of factors, each of equal importance. Leaving one out can diminish your efforts to thrive in the space. In this article, we shall look at the key drivers of a successful online store.

1. Mobile Optimized Design

A growing number of your potential customers are using their mobile phones to shop online. In 2022 it is imperative that your online store be optimized for mobile to be successful.

To ensure that every single mobile user can navigate your site with ease, test it on a variety of mobile devices and operating systems.

2. Visually-driven

E-commerce is a visual-driven medium. Stores that embrace this principle are the ones that largely succeed. Prioritize photos over written material, maintain a single photography style for consistency, and utilize color strategically. It is important to use colors that go well with your branding. Your goal is to employ visuals and colors that will convey the right information and emotions.

3. Fast Website loading time

You only have a few seconds to create a good impression on a website visitor, and if your site is slow to load, you’ll lose them before you’ve had a chance to showcase your quality products/service.

The good news is that you don’t have to compromise stunning product photos or clever explainer videos for faster loading times. A professional website designer can help you optimize images or videos for your website.

4. SEO Optimization

A successful online store is built on the foundation of smart search engine optimization (SEO). Without great SEO, no one can locate your online store. As you cater to existing customers, your website must also be able to attract new ones. Good SEO helps you to achieve this.

Adhere To SEO Best Practices By:

  • Create original content, such as titles, product descriptions, and blog articles for added SEO value.
  • Choosing effective keywords, ensuring that they are used throughout the site, and included in metatags and alt tags.
  • Avoid keyword stuffing at all costs; it can hurt your SEO rankings. To avoid being penalized by Google, use only one keyword or search term in your title tags, alt tags, and meta descriptions.

5. Optimal UX

As soon as they land on your homepage, visitors to your website go on a journey. And, depending on how you structure your site, it can either be frustrating or a smooth and, delightful experience that leads to a sale. Your goal with UX (User Experience) is to make the customers purchasing process seamless.

Simple UX Best Practices:

  • Make information easy to find by avoiding multiple pages click through to find the products.
  • Stay clear of lengthy sign-up or login processes
  • The website must have a fast loading time
  • Avoid unnecessary intrusive pop-ups

6. Content is King: Long Live Quality content

Our online store is your brand and not just a reflection of it. In other words, every part of your website design must be carefully considered and have a purpose. when it comes to content, more is not always better. High-resolution graphics, a consistent and clear brand “voice,” and writing that is free of spelling and grammatical errors are all things to consider.

7. Have a Strong & Consistent Call To Action

A visitor may come to your site with the intent of purchasing your goods, but if you don’t give them clear instructions on how to do so, they’ll rapidly lose patience and move on to a rival. And having a great call to action is the key to getting people to do what you want them to do (make a purchase). A call to action, often known as a CTA, is a phrase that instructs someone on what to do and how to do it. “Buy now” or “Sign up for our newsletter,” for example. Make use of attention-getting buttons and keep your instructions short and sweet.

8. Have an Easy & Seamless Checkout Process

The most challenging obstacle to overcome is getting someone to click through your online store all the way to the checkout page. To encourage as many people as possible to complete their transactions, you must make the procedure as simple as possible.

You must reassure visitors that their personal information is secure. Multiple-step sign-ups or logins should be avoided, and security certifications should be prominently displayed.

Contact Us today to get started with your online store success.

7 Signs You’re Ready to Start an E-commerce Store

7 Signs You’re Ready to Start an E-commerce Store

It takes time, money, and a lot of effort to open an online store. Small business entrepreneurs frequently begin by selling their items via social media platforms and online marketplaces before having an e-commerce site. This is in order to build a customer base, analyze shopping/buying trends, assess the popularity of their product, and make a profit before committing.

Owning your own e-commerce store is a great opportunity Not only will you be able to take more orders and sell more items, but you’ll also be able to customize your store to fit your brand and add features like newsletter subscriptions.

In this article, we’ll look at a few indicators that you’re ready to open your online store.

1. You Want To Diversify Your Revenue Streams

You can run your online store full-time or part-time, depending on your needs and financial objectives.

If you’re looking for a way to grow your business’s current income, an online store could be the ideal solution.

2. Your Product/Service Offering Has Become More Diverse

The more diverse your product and service offerings are, the more sense it makes to have an e-commerce site to showcase them. Setting up an online store will make it easier to keep track of orders.

An online store will also enable you to collect vital consumer data, which will become increasingly important as your business grows, resulting in increased sales and client retention.

Opening an online store will allow you to meet the needs of your expanding business and extend your reach to new audiences.

3. You Are Experiencing a Slowdown in Sales

When a company has the resources to pursue a larger market, it scales. One of the reasons your sales may stagnate could be because you need to expand your total addressable market.

An online store reduces the level of friction and engagement between your brand and your customers. Customers can shop whenever they want and check out in minutes, making the sale seamless.

If visitors leave your site without placing an order, there are several ways to re-market to them, including social media advertising or follow-up emails.

4. Managing Sales Via Social Media is Challenging

A lot of businesses start with an Instagram profile or Facebook page (social media). It is simple, effective, convenient, and cheap. Business owners manage leads and sales via direct messages, emails, in-store walk-ins, or phone calls.

This strategy becomes unmanageable as you grow, and it’s time to think about opening an online store as manual order processing leads to lost sales.

5. You Ready To Take Your Business To the Next Level

Opening an online store is an inflection point and a significant step forward for your business.

You can feel like you’ve hit a snag as an entrepreneur once you’ve gotten your feet wet selling online without a store. An e-commerce site is a fantastic opportunity to broaden your brand’s appeal and reach a larger audience. You can hire professionals to build your site.

6. You Have a Growing Interest In Taking Your Business Online.

Is the idea of owning an online business appealing to you? Maybe you’ve already started looking into it or asked a few peers for their thoughts. If this is the case, launching an internet business could be a good fit for you.

7. Your Customers are Looking For Convenience

One of the greatest benefits of having an online store is that you can give your customers a variety of payment options. It’s a tried-and-tested way of ensuring that your customers go from browsing to check out.

You can integrate a full range of online payment alternatives, from credit or debit cards to QR codes, and even mobile money payments. Once you’ve set up your e-commerce site, the more options you have and the more likely you are to have a solution that your customer prefers.

Geography is no longer a restriction to purchasing activity. With a smartphone, laptop, tablet, or even desktop PC and growing internet connectivity, consumers can conveniently access and securely buy items online from anywhere, at any time. Contact Us today to get started with your e-commerce store.

Why Your Website Needs an App?

Why Your Website Needs an App?

In the beginning, websites were only considered as virtual marketing brochures. If you had a business, a website would serve as an indication that you were updated with technology. But as social media began to grow in popularity and digital technology shifted towards mobile communication, the website began to undergo its evolution and became a “Digital Marketing Universe” and this meant that leads generated by inbound traffic could be converted into sales.

This became a game-changer as technology made delivery of things fast and shopping was not an exception. Going to a website, and purchasing a product or service may take longer than expected. But if you have an avid application for a specific business, it’ll probably save clients’ time. Therefore, an app comes up with a quick and user-friendly interface that helps them make a fast purchase.

Throughout the evolution of the website, there have been discussions among SEO professionals on whether mobile responsiveness was enough to stay competitive. Despite its benefits, there have been also problems with having a responsive website design.

First and foremost is download speed. Mobile responsive design takes longer to download thanks to the way it’s built. Some users are required to download useless HTML/CSS codes while for others the pictures are stretched and not re-sized which negatively affects loading time.

The second factor is behavioural. Studies have shown that Internet users who search from a mobile gadget are in a very different place within the sales funnel than those that are searching from a desktop. per ComScore, 70% of mobile searchers can walk into a store and buy after browsing with their phone.

It would seem that for these two factors alone, a mobile responsive website by itself wouldn’t ensure your competitiveness within the search rankings. The repercussions are greater if you have got an e-commerce online business. Your immediate concern is sales conversion which can mean finding an alternative to increase sales.

The best solution would be to own a mobile application for your mobile responsive website. Here are five good reasons why your website needs a mobile app:

  • Greater conversion rate
  • Build a more competitive brand
  • Faster speed
  • More accessible
  • Preferred by mobile users

Greater Conversion Rate

Having a mobile app gives you an on-the-spot advantage thanks to convenience. A mobile app simplifies the method. If you were within the food business and had a mobile app for delivery service, your customers wouldn’t have to go to your website to place an order. The convenience ends up in higher conversion rates for mobile apps.

Build a More Competitive Brand

A mobile app will improve and strengthen your brand because it comes with built-in features that may allow you to attach your marketing efforts to your target market.

For example, you’ll be able to have a mobile app that contains a built-in feature for quicker access to customer service. If your customer is experiencing problems or issues regarding your product, pproviding him with quicker access to your support team would help build better relations and strengthen existing ones.

Faster Speed

As mentioned, it takes more time to download a mobile responsive website. With the mobile app, you only have to download it once and it’ll get on your smartphone.

If you wish to use it, simply click the app icon to launch on your smartphone. Convenience is defined in a variety of ways; speed is unquestionably one of them. If you’ve a mobile responsive-website, having an option for a mobile app addresses the slow download time.

More Accessible

The mobile app may be found on the interface of your smartphone. Anytime you wish to use it, all you would like to try and do is click or tap on the app icon.

The best part is your clients don’t need an Internet connection to access your mobile app. They’ll be able to use the mobile app even when offline. Hence, a mobile app gives greater flexibility and mobility to access your products and services by users.

Preferred By Mobile Users

In a study by ComScore, data showed that mobile users preferred the mobile app over the mobile responsive website.

Mobile users spent a mean time of 94 minutes per day on the mobile app compared to 72 minutes on the web. This is often a major difference from 31% per day.

By building a mobile app in addition to your mobile responsive website, you’re providing a replacement avenue for end-users and prospective customers to find out more about your business.

A mobile app increases visibility and market awareness for your products and services. It also sends a robust message to your market that you simply are updated on the most recent technological advances.

Conclusion

Mobile apps contain great prospects for an eCommerce business increase. It is important to understand that with an app, a client does not need to remember the complicated website URL.

It is more important to have a mobile app developed than to only build a mobile responsive website or a frenzied mobile website. But the investment you’ll make on a mobile app will certainly carry over to your website. It is an investment which will address the problems associated with the mobile responsive website. By having a mobile app, you’ll directly contribute to the mobile user experience of your customer.

Apart from remunerating a mobile site’s downsides, apps provide great usability, approachability, and performance for higher conversion rates.

If you are not sure where to start, Pahappa has developed apps to suit different market needs ranging from ecommerce to organizations as well as for people who offer professional services. In case you want to have a mobile app for your business, don’t hesitate to contact us as we are ready to provide you with solutions that address your needs.

How to Design an E-commerce Website

How to Design an E-commerce Website

These days, we do almost everything online—and that includes shopping. This is why there’s never been a better time to have an ecommerce website.

If you’re selling anything in this day and age—whether sneakers, dressing, or something in between—you have to get on board the ecommerce website train. An ecommerce site offers you the opportunity to create your brand, connect with more customers, and sell more products.

Web design is a critical step when creating an ecommerce website. Good ecommerce web design is about using the correct colours, fonts, images, words and graphics to convince visitors to purchase a product. The design should attract potential customers, provide great user experience and present your shop within the best light.

Your site should not only look good and feel on-brand, but must also drive your visitors to require action and, in turn buy your products. But how, exactly, does one do that? How does one design the type of ecommerce site that may have products flying off your virtual shelves? Here are some considerations to make.

  • Keep it simple
  • Prioritize branding
  • Think like a site visitor
  • Use colour to your advantage
  • Create scannable content

Keep It Simple

The most important rule to designing any ecommerce site is to keep it simple so that users don’t get frustrated. When it involves designing an ecommerce website, simple is often better. The more elements you have on a page, the more you turn off buyers. Keep your design clear, clean and simple while keeping the main focus on the sale.

Prioritize Branding

When it involves shopping online, people want to shop for products from already established brands—not faceless ecommerce sites that appear as if a front for trying to steal your VISA card information.

Your branding is like the DNA of your business; it’s who you’re as an organization, what you’re about, and the way you’re different from your competitors—and it plays an enormous part in building your customer base.

If you want to get the most out of your design, take the time to define your brand—and then infuse that branding into your design. If you are not sure of what you brand is, that’s okay. Begin by asking yourself questions like:

  • If my brand was an individual, who would it not be?
  • If I had to explain my brand in just three words, what would that be?
  • What makes my brand unique?
  • What will we do better than anyone else in the market?

Once you recognize who you’re, you’ll work it into the branding of your site. It’ll make your brand trustworthy and drive sales.

Think Like a Site Visitor

If you wish your website design to attach together with your audience, you’ve to think like your audience. There are just some things your potential customers want in an ecommerce experience—a site that is easy to navigate, well-designed, and makes the method of shopping easy, straightforward, and hassle-free.  And if you wish your ecommerce shop to succeed, you’d better give them those things.

During the planning process, put yourself in your visitor’s shoes. What is the easiest layout to navigate? How are you able to organize your products in a way that makes sense to a user? How are you able to make checkout as simple as possible?

When you take time and think like your customer, you’ll be able to anticipate what they require from your ecommerce store—and then design your site according to those needs.

Use Colour to Your Advantage

Different colours can inspire different feelings, emotions, and actions from people—If you wish your site to convert, you would like to use those colour inspirations to your advantage.

As an example, if you would like people to form an acquisition, make the acquisition button stands out with a bright colour like red. Colour psychology suggests that red inspires feelings of pleasure and fervour, which are driving factors behind spending—and studies show that creating a button red can increase conversions by at least 34%.

Or, if you would like to up your credibility, incorporate blue into your web design. Blue isn’t only a universally loved colour, but it’s also been shown to extend feelings of trust, making it a go-to within the business world.

Create Scannable Content

You can spend days crafting long descriptions for the products on your site, but we’ve got news for you—no one goes to read it.

Research shows that the majority of website visitors only examine 20% of the text on any given online page. Rather than reading word for word, they simply scan the text trying to find key information. If you would like to put your point across (and drive sales within the process), make your content scannable.

Break up your content—whether that’s product descriptions, blog posts, or an “about us” page—into an easy-to-scan format. Keep sentences and paragraphs short, use bolding to indicate key points, and use bulleted lists to highlight important information.

The easier to scan your content, the more likely your audience will absorb your key messaging—and the more likely they’ll be ready to make a purchase.

Conclusion

While it is important to make above considerations, it is also key to understand that visitors need more from you to prove that you are actually what you say you are. It is important to make your site look professional because visitors will be showing their confidential information such as VISA card details while checking out. You need to build trust on the onset so that a buyer does not hesitate while making a purchase.

Whereas this may be a daunting task, at Pahappa we put all these factors into consideration as we design and develop your ecommerce site so that you can focus on the most critical part of your business. We make your website standout from the rest without worrying about which devices your clients will be using to access your website.

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