Why You Need a Website

Why You Need a Website

Businesses often rely on their loyal customers who are impressed by their services. This means that a client will often come back to purchase a product or service depending on how he or she was treated on the first purchase. It’s the reason most businesses hire the most competent staff to keep this customer relationship going. This constantly makes the customer more interested in buying from one business as opposed to another. This model works well if one’s business is already established and has very many loyal customers and can rely on recommendations from them.

However, if there is anything that a business requires to expand, then this model may not be reliable in the long run and it is even more challenging for new businesses. This process is slow and relies on the goodwill of satisfied customers. For any business to exist, it must have an address, contact information and any other form of documentation to show that it is legitimate and that people can deal with it or interact with its products. In this fast-paced world, the business will not just need a physical address but always an online presence, a virtual address.

If you are not sure your business needs a website, then here are the top 5 reasons you need to acquire one. At this moment you could be worried about the cost of maintaining a website and the other extra responsibility of managing it, the most important thing is to first start somewhere.

It’s Important for Your Business

A website offers you the opportunity to build a long-lasting relationship with your clients whilst offering more credibility and professionality for your business. This is the most important reason for any small business that is looking to open its doors to more clients within a given community. According to Safari Digital, 62% of consumers will disregard a business if they can’t find them online and 70% of consumers will visit a store because of information found online.

A website can help small businesses increase flexibility, control, branding and credibility. You may be wondering why a website is important and yet you already have a social media page. Whereas a social media page is important for your business, you are limited to the design, process and technology of the platform you are using. This means that you cannot be creative with your ideas and worst of all, you have no control over a social media page because the terms and conditions of these platforms change over time.

It Saves Your Time and Provides Customer Service

Most often when a client wants to find out about what products or services you offer, they will call and ask you. This may be ideal if you have so many people who are employed primarily to offer customer service. However, this may not be ideal for small businesses that are often understaffed and one person takes on multiple tasks at a time. This is where a website of your own can help mitigate this challenge. Having a website will enable you to publish all the necessary information about your product or service online. This means that clients will be able to easily find the information they are looking for without the need to call you since your website has all the information about the services you offer and most importantly, your location. This will enable you and your staff to focus on the most fundamental task of growing your business while letting the website handle those most commonly asked questions about your business.

It’s an Important Stage in Your Customer’s Journey

There are over 4.6 billion internet users worldwide and that is where most of your customers are. In an online customer journey, there are steps through which a customer will go before actually purchasing your product or service. Based on the number of internet users, if a business does not have a website, it is likely to miss out on the first step of a customer journey which is awareness. If a person is looking for a given product or service online, they most likely won’t go to social media to search for them. They will go to Google. This explains why you may not appear on the returned search results and virtually no one out of your social media circle will get to know about your business.

It offers Your Business Social Proof

Whereas social media will allow you to interact with your customers, your website remains the best place for people to get more information about your business. A website will allow you to display your best testimonials from previous clients to act as proof to establish trust with potential clients.

With your website, you choose which reviews to publish so that third-party review sites don’t minimize the good things people say about your business.

A Website Puts You Ahead of Your Competitors

With a well-designed and developed website, it is possible to outrank your industry’s “big boys” and get quality leads from search engines organically. Organic search is anyone’s game and the size of a business does not matter if you play your cards right and properly optimize your website. Having an effective website allows you to compete against bigger websites without breaking the bank.

Conclusion

Having complete control over your online presence is one of the most fundamental attributes of having your website. You choose the design of your website, the alignment of the content of your site, you choose to create your terms and conditions regarding how you interact with your clients and better yet, you appear on all search engines whenever someone searches about the products and services you deal in without even mentioning your name through a well-managed Search Engine Optimization procedure.

Embracing the Internet for Business Growth in 2022

Embracing the Internet for Business Growth in 2022

In the second part of the embracing digital transformation series, we look at how the internet has transformed the way organizations, both large and small, do business.

The global marketplace is more inclusive, connected, and accessible. The internet offers numerous benefits for business development, collaboration, and communication.

Today, businesses and organizations use the internet to ramp up their growth plan and commercial operations. As a result, they rely heavily on the internet to optimize productivity and improve operational efficiency.

The following are advantages of using the internet in your business:

1. You can connect with customers quickly and effectively

The internet has become essential in making communication faster, straightforward and effective. Whether you’re engaging with coworkers remotely or attending to client inquiries in real-time, the internet provides solutions to help you streamline your workflow and interactions.

Live and automated chat services are some of the latest examples of advanced tools designed to streamline business communication within and outside your organization. Both tools help companies communicate and collaborate with customers efficiently, which drives businesses forward.

Thanks to the internet:

• You can effortlessly optimize your daily tasks using web-connected software

• You can hold remote video meetings

• In-house employees and remote teams can connect seamlessly.

2. Business automation

Businesses of all sizes leverage automation to improve internal operations. Depending on your business model and demands, you may automate any business operation, including accounting and customer service. Automating your processes and daily tasks saves you time, money, and your company’s operations as your processes become more efficient.

3. Reduced costs

One of the significant benefits of using the internet for business communication is Cost-effectiveness.

For example, remote meetings are in high demand and are often conducted online via video conferencing solutions. In addition, the proliferation of online communication tools like Zoom has enabled participants to attend meetings from anywhere with little to no restrictions. This has significantly reduced the cost of business travel and face-to-face meetings.

4. Improves workplace and business productivity

Business efficiency has improved significantly due to the internet. Your organization can leverage tools and solutions that streamline productivity, process automation, collaboration, and team communication.

The internet has created endless possibilities and birthed new business models.

Thanks to this technology, you can leverage a secure platform for collaboration and increase your team’s efficiency, which is crucial for business growth.

5. Latest marketing approaches to reach more customers

The internet and digital marketing have altered the way businesses market their goods and services. Nowadays, regardless of size, every business should have an internet presence.

Internet marketing allows you to reach and promote your services to a broader audience, driving qualified visitors to your business’s website.

In recent years, several online platforms and tools have emerged to help deliver your message to the right audience. These include paid online advertising platforms and social media.

These platforms and tools allow you to accurately measure the success of your campaigns and improve your overall online performance.

6. More engaged customers

A considerable benefit of having your business on the internet is that it allows you to expand locally, nationally, or globally. In addition, being online helps you increase sales and lets you better engage with customers and establish a strong brand.

If you know your target audience, you will be able to reach them effectively on social networks like Facebook or Linkedin and content-creating platforms like Youtube and Instagram. A significant advantage of these platforms is that you get instant feedback on your products and services.

Content creation and social network platforms allow you to meet your potential customers and communicate openly about your products and services. As a result, large and small businesses can reach their audience with uniquely targeted content.

7. Enhance business customer service

The internet has transformed customer service, essential for a successful business.

Today, your customers can quickly solve issues in real-time.

Having immediate access to your support team helps your audience easily make a buying decision.

With the advent of technologies like live chat, customers can immediately solve issues in real-time. This significantly improves customer service and gives you a valuable competitive advantage.

The internet has empowered businesses, transformed society, and paved the way for massive technological innovation.

Embracing Digital Transformation In 2022

Embracing Digital Transformation In 2022

The explosive advancement of technology has made the world smarter and more interconnected. This has changed how we live, work, and communicate, as well as how we do business.

To maintain business continuity, remain competitive, and improve customer experience, businesses have had to streamline internal processes and operations.

The pandemic highlighted the importance of digitalization and the need to adapt.

What is digital transformation?

The term refers to the process of adopting and implementing digital technologies. Digital transformation can help organizations achieve several objectives, including the following:

  • Streamline business processes and productivity across the organization

  • Control and optimize costs

  • Deliver better user experience and employee engagement

In this article, you will learn:

  • The business factors driving digital transformation

  • Why should your organization adopt a digital strategy?

  • Where should you start?

  • The key to growth

Business factors driving digital transformation

  1. Internet proliferation

Internet penetration has been a pivotal contributor to the spread of digitalization.

Contributing factors include:

  • The spread of decision-making using analytics, big data, and cloud computing.

  • Mass adoption of social media by both individuals and organizations.

  • Changes in consumer behavior

The effects of COVID-19 have significantly altered the behavior of consumers in several ways:

  • Consumers are shifting to online channels to make purchases

  • Consumers have a greater desire for convenience and flexibility

  • Consumers are embracing more digital tools

  1. Competition

There is a strong probability your competitors are using analytics to:

  • Make smarter decisions

  • Understand customer behavior

You can find these innovations applied in areas like:

  • Marketing

  • Product development

  • Customer support

Continuously optimizing your technology will give you a competitive edge and make your business more resistant to market stresses. As a result, all enterprises face the pressure to transform digitally or be left behind.

Why your organization should adopt a digital strategy

1. To unlock growth

Innovative products and service offerings drive business growth. To gain a competitive advantage, data such as customer feedback and consumer insights help your company make informed decisions on improving or altering existing product/service offers.

2. To make better decisions

Digitalization gives your organization access to vast amounts of data. Using the right tools, you can process data into real-time insights, allowing you to make timely decisions regarding your business.

As more businesses adopt hybrid working practices, building a digital ecosystem allows data accessibility from anywhere.

3. To improve customer experience

Customer expectations have shifted due to the rise of smartphone penetration and technological improvements.

A great user experience is critical for any business. Customers appreciate individualized experiences, which make your business more appealing to both existing and new customers.

4. To retain great employees

Increased employee engagement is a goal of digital transformation. Many companies are going to continue working remotely even after the pandemic. Connected employee environments help your organization to:

  • Create a positive working experience

  • Improve engagement

  • Monitor productivity

The outcome will be employees who stay longer, saving the organization the cost of hiring and training replacements.

You can benefit from a connected employee environment in the following ways:

  • Boost employee engagement

  • Keep track of productivity

Where should you start on your journey to digital transformation?

While you may have implemented various technologies, now is the time to consider what you’ll require to remain competitive.

The following are the essential areas to focus on when modernizing your company’s digital transformation:

1. Do your research

Your path to digital transformation begins with extensive market research, which will set the ground for your business’s future success. In addition, it will assist you in better understanding your target audience so that you may provide better services. It would help if you explored opportunities that offer you a competitive advantage, such as:

  • Adoption of a new online sales model

  • Offering tools that streamline departmental collaboration

  • Offering remote access to employees

2. Empower your employees and decisions with data

Data provides clear insights that help your organization design relevant products. In addition, sharing analytical findings across the company helps in real-time decision-making. This increases sales.

Organizations can use data to understand what customers want.

Modern technologies can allow your team to extract valuable insights from various databases, as data enables good business decisions.

3. Modernize business systems

Digitalization can help you save time by combining smaller time-consuming processes into a more effective workflow. Examples include:

  • Automating activities

  • Streamlining operations

4. Focus on enhancing the customer experience.

Your company’s growth and success are strongly correlated to the quality of your products/services and your client’s experience.

Traditional businesses typically place a greater emphasis on their products and services. However, in today’s digitalized business environment, it’s crucial to focus on providing exceptional customer service.

5. Involve every level of the organization

Build a solid foundation and a well-defined set of digital activities that unify employees around them.

To gain employee buy-in, educate them on the advantages of new tools and technology and offer your staff the necessary training.

6. Work with the right tech partner

Work with an experienced technology partner to ensure a smooth and successful digital transition.

They’ll assist you in identifying areas with a high return on investment and provide the necessary training so that your staff can effectively use the new technologies.

The key to growth is digital transformation.

Every company is different. Personalize your digital roadmap to suit your individual needs. The tools you employ in the process should have a specific purpose, assisting your company in expanding while remaining cost-effective.

The right digital technology can help your company:

Automate operations for faster, more efficient procedures

Better engage customers when and where they want

Allow more flexible working arrangements.

The earlier your company starts or accelerates its digital transformation, the sooner it will gain a competitive advantage.

Need help launching a professional website, mobile app, or custom software? Check out Pahappa’s website and get in touch.

Do Small Businesses Need A Website?

Do Small Businesses Need A Website?

Most Ugandans are uncertain about whether their independent company needs a website. This is on the grounds that they have misinterpretations, for example, websites are intended for huge organizations. Others state what they do isn’t sufficiently intriguing to have a website in Uganda and some have no clue where to try and start. We are giving you a beginning; inform us regarding your business and we’ll readily open up to you.  For what reason does your “Ugandan independent venture” need a website now?

Having a website in Uganda 10 years prior would unquestionably just mean promoting. Today, the story is to some degree unique. Having a site is significant however having it planned by us is considerably progressively important. Underneath we list the main 5 center reasons private company holders in Uganda don’t have the foggiest idea.

 

  1. You will gain admittance to a Wider Market

The web has discovered its way into a lot of individuals’ span approximated to 12 million Ugandans today. 90% of these have once searched for an item or administration online over the most recent a year and this number develops each day! Having a site would mean the possibility to offer to anybody of those. This requires a website that sells and that is our subject matter.

 

  1. The best salesman: Your website.

Envision conveying all your business, paying little mind to where you do it from; Uganda, Kenya, Somalia, to the web! The thing that matters is that if your business is a shop that closes when you are away, the web doesn’t close. It is open 24 hours every day and 7days per week. It is every minute of the everyday sales rep that is ever speaking to your business to the world on the loose.

 

  1. A website sets aside your cash.

So You figure you can’t bear the cost of one yet in all actuality you can’t manage the cost of not having one, particularly in the event that you are maintaining a business in Uganda or East Africa. At the point when we design for you a website, we can likewise give you better methods for promoting through the website and unquestionably won’t be practically identical with a paper regarding the expense of the notice. A website arrives at a far way more noteworthy crowd to advance your business yet very practicality. We’ll likewise tune it with our 5 characteristics of a decent website to accomplish the most extreme outcomes.

 

  1. You move with your clients.

Indeed! They are constantly educated about your items and administrations. They will know the appearance of new items and advancements. It resembles a handout however this time around, it won’t get old since it’s just a matter of refreshing your website. Which by the way is extremely simple too with our back-end structures?

 

  1. A website will spare you time.

 

One method for sparing time in business is having a website. With a Ugandan business sites, you don’t need to disclose everything to your clients. With an online inventory, you can give loads of data about your items and administrations. What’s more, you realize what time is? Cash!

On the off chance that you said you needn’t bother with a website since you are a private venture, at that point, it’s generally in light of the fact that you are a spying organization (clearly not valid for an independent company in Uganda) or you have a lot of clients you couldn’t care less about. Pause, or you are raking in some serious cash and you don’t need more. In any case, having no website implies losing business!

Credit: burtsystem

Website Design Feature Checklist in 2020

Website Design Feature Checklist in 2020

Preparing to set up a significant website design consider the new standard for 2020 destinations? Here are nine non-debatable principles to execute on your website design.

  1. Quick Loading Website – no one needs to join in (and pause and pause) for your site to loads. Configuration settings with speedy loading times for all clients on all gadgets (even those with slower Internet connection). you’ll utilize Pingdom or GT Metrix Insights by Google to see your site speed and notice how you’ll improve it.
  2. Mobile Responsiveness – Almost everybody utilizes advanced mobile phones (gadgets) every day. Make an appealing, versatile neighborly plan that your crowd can get you on whatever platform on whatever point they need to visit your website, any place they travel on any device they are using.
  3. Analytics Enabled – Analytics is a factor in website design – it’s the least difficult gratitude to establish that your site is truly carrying out this responsibility. a definitive plan ought to incorporate usefulness to quantify key markers like traffic, views, and conversions.
  4. Website enhancement reorganization – Don’t criticize the office of improving your webpage for the two programs and people. Create a convincing, clear substance for your users. For the web indexes, consistently incorporate exceedingly significant on-page SEO labels and components, including pattern and XML sitemaps.
  5. Empowered CMS – it can convey priceless, long haul advanced promoting energy. Incorporate a back-end Content Management System inside the plan so customers can post and alter content as required.
  6. Conversion Optimized – Have a change driven customer? Execute devices for making effort presentation pages into your plan. These assigned pages on the website design can keep your perusers traveling through your site and direct them to plan a gathering, demand an item show, and even make a deal.
  7. Email Marketing – Yes, email promoting stays a thing – and an exceptionally compelling thing at that. A site’s email catch structures ought to adjust with the customer’s email showcasing framework for consistent access and association with your customers.
  8. Social Media Implementation – Never pass up on an opportunity to impact the office of web-based life. Incorporate all significant web-based life stages inside your plan. Permitting clients to rapidly get to online networking pages from the site in a split second expands a brand’s span and helps increment perceivability and traffic.
  9. Solid Security for the website – Never bargain nearby security. Each structure ought to incorporate key security and protection conventions, similar to fundamental security checks, to watch customer and client information on any website design

This closes the non-debatable segment of our 2020 web architecture rules. In any case, there are two extra tips to consider while making a site:

  1. Dynamic Web Apps – Pahappa Limited website design specialists, intrigued by the effect applications wear versatile media stages, have effectively mixed the most perfectly awesome web and application highlights into a half breed alluded to as Progressive Web Apps. I hope to discover Progressive Web Apps call at full power all through 2020. As a designer, consider including different highlights into your plan like sprinkle screens, pop-up messages, and vivified page changes to hoist generally speaking UX.

Is Your Brand’s Website design Up To 2010 Standards?

It’s the ideal opportunity for a brief online website redesign. Keep in mind, it’s not about amazing signals and redesigns. Or maybe, 2020 will have practical experience in a move towards basic, utilitarian, and advanced plans. Executing these (generally effortless) norms as a non-debatable plan pattern can bigly affect the manner in which we work together and associate with potential clients online for ideal ROI with each client commitment.

Signs That Your Website Needs To Be Redesigned or Updates?

Signs That Your Website Needs To Be Redesigned or Updates?

Here At Pahappa limited, we design corporate websites, a tool that is very essential to promote services/products on the web to businesses and institutions today. We have designed websites for different institutions in various sectors like Real Estate, Health, Education, Manufacturing, Hospitality, and Tourism, as well as commodity retail.

Here are the signs that your website needs to be updated or upgraded

  1. Your website looks and feels outdated.

 “It’s just about being online” Don’t listen to such people your website is a 24-7 salesperson and a representation of your brand online as well an excellent marketing tool your business.

People who really understand marketing know the first impression lasts forever, your business website not out of that to that too. It can be opened anywhere in the world and what you want is to convert your visitors into leads or customers, and that doesn’t just happen with outdated website design, your website has got to be fresh, nice looking and modern in all ways to you as well as your visitors. -If you don’t find your website pleasant to look at, chances are that your visitors or companies feel the same way.

  1. Your website has a layperson’s design.

Most companies in Uganda be like – It’s just a website; Call our IT Department. And they ignore expertise & experience.  we have seen this so much especially in Uganda as the boss looks to save the budget. while this may save you some money short term, your website will most likely not reflect your brand in terms of quality and may impact your results too. If your website designer has no portfolio (Previous work to show), you may as well have a bad website design

  1. Your website is not mobile-friendly.

Also Known as “Responsive Design” We all know most of the website visitors always come from mobile phones & tablets (Over 75% of internet traffic), Mobile-friendliness contributes a lot to the quality and usability of your website. What Responsive means is basically that your website has a diverse and most desirable design for different devices by their respective screen sizes.

It is becoming more and more important to have your website looking and feeling great on all device types –Smartphones, Tablets, Laptops, Desktops, etc.

  1. Website taking a long time to open.

A Slow website not only switches your visitor’s mood off; it also makes them never want to return again, -ever. High load time also takes the attention of search engines like Google, Bing, and Yahoo away from your website as they don’t like sending people to your slow website.

This is mostly a hosting-related issue if not heavy code or images. There are several ways of optimizing for speed and we always try to make all our websites load faster.

  1. Your website has no Backend.

The backend allows a website owner to easily add, change, and update almost anything on their website with no need for coding skills or help from a skilled developer. If Your website doesn’t have one? trust me when I say you need to visit us today for all updates or website redesigning

  1. Your website does not represent your company anymore.

This may be adding new services, products, team & content, editing the ones you changed in design or pricing, updating or removing the ones you don’t offer any more (Out of stock), among others. As we indicated above, we offer backend, which helps a website owner to update these contents easily

If your website comprises information that is not up-to-date or missing key information you want visitors to access, your website doesn’t make sense to your company anymore.

  1. Website Usability

Usability is all the look and feels, mobile-friendliness, navigation for both humans and Search engines among others. You need to have your website easily usable and that’s how people will stay logger on your website hence more business for you as people and search engines get to understand what you are and offer.

Below are some signs your website has a poor usability score;

  • Your website is difficult to navigate and has confusing or no menu at all.
  • Your website doesn’t engage your visitors with clear calls to actions to boost sales.
  • Your site structure does not cater for Search engines.
  • Your website is not mobile-friendly.
  • Your website takes forever to load most times.
  • Among others, usability is too extensive and important to your website design

 

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